Programmatic buying is one of Madison Avenue’s hottest trends and today Jelli will formally launch its programmatic ad platform RadioSpot, targeting FM/AM stations. It uses technology the company says will streamline and automate the buying and airing of radio ads. By year’s end Jelli executives say they also expect the...Read more
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by Tyler Loechner Jelli, a programmatic ad platform for the radio industry, on Thursday formally launched its platform for broadcast advertisers, dubbed RadioSpot. This is where the definition of “programmatic” becomes important. While some associate it with real-time bidding (RTB), “programmatic” is more of an umbrella term for the automation of...Read more
By Kevin Maney It’s hard to know why Google just paid $3.2 billion for a pipsqueak of a company called Nest. Some claim Google wanted the design chops of Nest founder Tony Fadell and his Apple-esque team, since, when it comes to hardware, Google has demonstrated an aesthetic sensibility that might be called “1970s Soviet.”...Read more
Brian Wong, Cofounder of Kiip is featured in Forbes’ 30 Under 30 Who Are Changing The World in 2014. Marketing & Advertising Brian Wong, 22 Cofounder, Kiip Imagine you just posted a 5-mile run to the RunKeeper app when an ad on your iPhone pops up offering you a...Read more
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