Digby adds intelligence to brand apps

Mobile commerce platform company Digby announced Digby Localpoint, which it said brings “location-based mobile marketing, analytics and commerce to branded rich apps.”

Digby’s solution enables brands to create “geo-fences” around their stores and other points of interest, and embedded these into an app.  It then uses its technology to measure app engagement and events such as entries and exits to a locality, barcode/QR scans, and “other key shopping-oriented events,” to assess how consumers engage with apps during store visits.

The data gathered by Digby Localpoint can also be used to deliver targeted messages in real-time to the app, through a “robust marketing campaign creation and management system.”

Localpoint can be added to a branded app through a software developer kit, or incorporated in a rich app developed by Digby.