What happens when you bring together an entrepreneur, a product designer and an investment banker who all really love collector vehicles? You get Rally Rd., an app for buying and selling equity shares in classic cars.
Launched in 2016, the company’s SEC-compliant platform lets users purchase shares in Ferraris, Porsches, Lamborghinis and other classic models. Just like the regular stock market, after the initial offering, Rally Rd. holds regular trading windows for each vehicle where users can buy or sell their shares in an app-based secondary marketplace.